New Oasis is the brand for the company, products, services and the people in the organisation. The colours combination is blue, black and grey. Blue is our primary colour while black and grey as secondary.
BLUE
Blue is used for the word “Oasis”. Blue represents sea or water whereby our products work very well in that environment. Furthermore, air is the primary element needed in our products. Air is within the ozone layer and it is seen as blue.
BLACK
Black is seen as strength, powerful and brave. The word “New” is filled in black because of this new technology making a breakthrough in the industry with courage and energy. The power and strength of air (Airbags) that manage to move things millions times heavier.
GREY
Grey is often seen as a passive and cold colour. Same like air whereby people do not treat it as valuable. However, in our company, air is a major element in our business. It is full of strength and power which we use it to manoeuvre heavy loads. Grey represents concrete and steel. It is something heavy and solid in everyone’s mind but we can move it everywhere in the world.
The Rationale
The name New Oasis perfectly suits the company business and its products and services. It is a creative and innovative product with minimal environmental impact compare with the conventional of the same business.
The two rings build up to be an “O” for Oasis and they represent airbags. They are inter-chain to each other, same as our airbags that do not work with just one. The rings also represent the company’s team of people with high spirit and endeavour to take the challenge to move the impossible.
